Warner Music Group has entered into what it calls a “landmark” partnership with TuStreams, a distribution platform focused on Latin music.
WMG describes TuStreams as “a leading independent force in the fast-growing Música Mexicana space”.
Warner has also made a minority investment in the company.
As part of the agreement, Warner Music Group will serve as the global distribution partner for TuStreams’ full catalog and future releases. According to a press release issued on Monday (April 13), the partnership “brings together TuStreams’ entrepreneurial vision with WMG’s global infrastructure, unlocking new levels of scale, visibility, and opportunity across international markets”.
In addition, WMG and TuStreams will collaborate on joint artist signings, A&R, and creative development, establishing, according to the announcement, “a powerful pipeline for emerging talent and creating new pathways into the global Warner ecosystem”.
Founded in 2019 by Tony Larios, WMG said that TuStreams has “rapidly emerged” as a “premier destination for independent artists and labels”. The platform spans digital distribution, artist services, and development.
WMG noted that the company played an early role in the breakout success of Grupo Firme and has since become a “key engine driving the evolution and global expansion” of the Música Mexicana genre.
The partnership and strategic investment mark WMG’s second distribution company-related deal in less than two weeks.
On April 1, Warner Music Group entered into a definitive agreement to acquire Revelator, which specializes in digital music distribution, rights management, royalty accounting, and real-time analytics.
WMG said in a press release issued at the time that Revelator’s “integration with WMG post-closing will transform the suite of services that WMG labels and ADA offer to artists and the independent community, while scaling WMG’s reach”.
“TuStreams is a force at the center of one of the most culturally significant movements in music today.”
Alejandro Duque, Warner Music Latin America & ADA
Commenting on the latest deal, Alejandro Duque, President, Warner Music Latin America & ADA said: “TuStreams is a force at the center of one of the most culturally significant movements in music today. Música Mexicana is a global priority for us — it’s one of the fastest-growing and most impactful genres worldwide. This partnership deepens our commitment to investing in the leaders of the movement.
“Our role is to provide the global muscle — taking the incredible roster that Tony and his team have built and plugging it into our worldwide distribution and marketing network. By combining TuStreams’ creative DNA and unmatched ability to identify the next generation of hitmakers with the global scale and long-term artist development expertise of Warner Music Group, we are uniquely positioned to take this culture further, faster than ever before.”
“This move is all about leveling up. We’ve built a powerhouse at TuStreams, and Warner Music Group is coming in as a strategic partner to help us scale faster and farther than we ever could alone.”
Tony Larios, TuStreams
Tony Larios, Founder of TuStreams, added: “This move is all about leveling up. We’ve built a powerhouse at TuStreams, and Warner Music Group is coming in as a strategic partner to help us scale faster and farther than we ever could alone.
“Our artists now get the best of both worlds—they keep the independent hustle and culture that defines TuStreams, while gaining access to Warner’s global infrastructure to take their music to every corner of the world.
“We’re also building something bigger for the next generation. Together, we’re creating the most attractive home for independent artists—where they can access major-label reach without losing their identity. And while we’ve always been leaders in Música Mexicana, our work with artists like Gloria Trevi and Ivy Queen shows that our model translates across genres, from corridos to pop to reggaeton.”
TuStreams roster includes acts such as Jorge Medina, Panter Bélico, Gerardo Coronel, Cornelio Vega y Su Dinastia, and Anakin Larios. While rooted in Música Mexicana, the company has expanded into the broader Latin music landscape, working with stars such as Gloria Trevi and Ivy Queen, and continuing to diversify into reggaeton and pop.
Warner’s investment in TuStreams follows the news that Latin Music generated over $1 billion in US wholesale recorded music revenues in 2025, up 4.2% YoY.Music Business Worldwide
Warner Music Group (WMG) has announced a significant partnership with TuStreams, a distribution platform that specializes in Latin music, particularly within the Música Mexicana genre. This collaboration is described by WMG as a « landmark » agreement, which includes a minority investment in TuStreams, founded in 2019 by Tony Larios. The partnership will position WMG as the global distribution partner for TuStreams’ entire catalog and future releases, leveraging both organizations’ strengths to enhance visibility and market opportunities in international markets.
TuStreams has quickly established itself as a prominent player in the independent music scene, known for its digital distribution and artist services. WMG highlights TuStreams’ role in the success of popular acts like Grupo Firme and recognizes its impact on the evolution and global reach of Música Mexicana. The partnership aims to fuse TuStreams’ entrepreneurial spirit with WMG’s extensive global infrastructure, facilitating new avenues for emerging talent and creating pathways into Warner’s global ecosystem.
As part of the collaboration, WMG and TuStreams will work together on artist signings, A&R (Artists and Repertoire), and creative development, fostering a robust pipeline for new artists. Alejandro Duque, President of Warner Music Latin America and ADA, emphasized the cultural significance of Música Mexicana, describing it as a global priority and one of the fastest-growing music genres. He articulated WMG’s commitment to supporting this movement by integrating TuStreams’ impressive roster into Warner’s worldwide distribution and marketing network.
Tony Larios, the founder of TuStreams, echoed this sentiment, stating that the collaboration with WMG represents a strategic partnership aimed at scaling TuStreams’ operations beyond what they could achieve independently. He noted that their artists will retain the independent spirit characteristic of TuStreams while benefiting from Warner’s extensive global reach.
TuStreams boasts a diverse roster that includes artists such as Jorge Medina, Panter Bélico, Gerardo Coronel, and Cornelio Vega y Su Dinastia, and has begun to expand beyond Música Mexicana into other Latin genres, including reggaeton and pop, working with notable figures like Gloria Trevi and Ivy Queen.
This partnership comes on the heels of WMG’s recent acquisition of Revelator, another distribution company that focuses on digital music distribution, rights management, and analytics. WMG’s investment in TuStreams reflects a broader strategy to enhance its capabilities and offerings for independent artists, particularly in the thriving Latin music market, which generated over $1 billion in U.S. wholesale recorded music revenues in 2025, marking a 4.2% increase year-over-year.
In summary, WMG’s partnership with TuStreams is a strategic move aimed at tapping into the rapidly growing Música Mexicana genre while supporting independent artists in their global aspirations. This collaboration promises to create new opportunities for talent in the Latin music space, combining TuStreams’ creative vision with WMG’s extensive resources.
