Ronaldinho, the Brazilian former footballer, has launched a record label called Tu Música, in partnership with distribution company Sua Música Group, talent management firm ASJ, and his brother and manager Roberto de Assis.
The venture will initially focus on Latin America, before expanding into Europe, followed by Africa, Asia and the Middle East, Sua Música said.
The label venture arrives two years after Warner Music Group acquired a minority stake in Brazil-based Sua Música.
Tu Música’s first project will be a compilation album inspired by the FIFA World Cup, bringing together artists from multiple territories. Submissions from songwriters and artists are set to open in the coming weeks, with selected tracks forming part of the release.
“Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch,” said Ronaldinho. “Now I want to take that energy everywhere — connecting cultures and creating opportunities for artists from anywhere.”
The project is led by Roni Maltz Bin, CEO of Sua Música Group, and Allan Jesus, CEO of ASJ. The company describes Maltz Bin as a two-time Billboard Power Player, and Jesus as “a seasoned executive in the entertainment industry.” Maltz Bin and Jesus invited Ronaldinho and Roberto de Assis to co-create the label.
“Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch.”
RONALDINHO
Operations will be supported by Sua Música Group‘s distribution, recording and digital marketing functions, which the company says comprise more than 170 professionals across Brazil and Latin America, alongside ASJ‘s talent management and brand partnerships work. Roberto de Assis, who has overseen Ronaldinho‘s career, will lead strategic connections for Tu Música across music, media and sports.
According to the company, Tu Música‘s initial phase will focus on developing and releasing projects with selected artists from different countries. In a second stage, the label will begin signing artists directly to build its own roster.
Tu Música says it will soon open its first office and studio in Miami, which it describes as “a strategic hub between the Americas and other markets.”
Ronaldinho — born Ronaldo de Assis Moreira — has more than 160 million followers across social media. He played for clubs including FC Barcelona, Paris Saint-Germain and AC Milan, and won the FIFA World Cup with Brazil in 2002.
The launch of Tu Música places Ronaldinho in a growing category of global sports figures building ownership positions in music.
Latin America was the fastest-growing recorded music region in the world in 2025, with revenues up 17.1% year-on-year, according to the IFPI Global Music Report 2026. Brazil ranked as the world’s eighth-largest recorded music market last year, up one place from 2024.
The 2026 FIFA World Cup, to be co-hosted by the United States, Canada and Mexico, is expected to generate a wave of music and entertainment content tied to the tournament.Music Business Worldwide
Ronaldinho, the celebrated Brazilian former footballer, has ventured into the music industry by launching a record label named Tu Música. This initiative is in partnership with Sua Música Group, a distribution company, and ASJ, a talent management firm, alongside Ronaldinho’s brother and manager, Roberto de Assis. This label will initially target the Latin American market, with plans for future expansion into Europe, Africa, Asia, and the Middle East, as announced by Sua Música.
The formation of Tu Música comes two years after Warner Music Group acquired a minority stake in Sua Música, indicating a growing interest in the Latin American music scene. The label’s first major project will be a compilation album inspired by the FIFA World Cup, designed to showcase artists from various regions. In the upcoming weeks, the label will open submissions for songwriters and artists, with the selected tracks expected to be included in the album.
Ronaldinho expressed his passion for music, stating, « Music has always been a big part of my life. It’s been with me during the most important moments, on and off the pitch.” He aims to channel this energy into Tu Música, fostering connections between cultures and creating opportunities for artists globally.
The leadership of Tu Música is in the hands of Roni Maltz Bin, CEO of Sua Música Group, and Allan Jesus, CEO of ASJ. Both executives bring substantial industry experience, with Maltz Bin recognized as a two-time Billboard Power Player and Jesus regarded as a seasoned entertainment executive. They invited Ronaldinho and Roberto de Assis to collaborate in the creation of the label, leveraging their combined expertise.
Tu Música will benefit from the extensive support of Sua Música Group, which boasts over 170 professionals specializing in distribution, recording, and digital marketing across Brazil and Latin America. ASJ will contribute its expertise in talent management and brand partnerships. Roberto de Assis will facilitate strategic connections for Tu Música within the realms of music, media, and sports, drawing on his experience managing Ronaldinho’s illustrious career.
The initial phase of Tu Música will concentrate on developing projects with selected artists from various countries. Following this, the label plans to sign artists directly, building its own roster to promote and manage. This strategic approach aims to enhance the label’s presence and influence in the music industry.
Tu Música has plans to establish its first office and studio in Miami, a location deemed strategic for bridging the Americas with other international markets. This move is indicative of the label’s ambition to tap into diverse music markets and create a global presence.
Ronaldinho, whose full name is Ronaldo de Assis Moreira, has a staggering social media following exceeding 160 million. His illustrious football career includes stints with prominent clubs such as FC Barcelona, Paris Saint-Germain, and AC Milan, as well as winning the FIFA World Cup with Brazil in 2002. The launch of Tu Música aligns Ronaldinho with a growing trend among global sports figures who are taking ownership roles in the music industry.
The timing of the label’s launch is particularly notable, as Latin America was identified as the fastest-growing region in the recorded music industry in 2025, with a remarkable revenue increase of 17.1% year-on-year, according to the IFPI Global Music Report 2026. Brazil also saw growth, ranking as the eighth-largest recorded music market globally in 2025, moving up one position from the previous year.
Looking ahead, the 2026 FIFA World Cup, which will be co-hosted by the United States, Canada, and Mexico, is anticipated to generate a significant amount of music and entertainment content related to the event. This aligns perfectly with Tu Música’s objectives, as the label aims to create a compilation album that resonates with the World Cup’s spirit and unites artists from around the world.
In summary, Ronaldinho’s foray into the music industry with Tu Música not only reflects his personal passion for music but also signifies a strategic move to capitalize on the growing Latin American music market. With strong leadership and an ambitious vision for artist development and cultural connection, Tu Música is poised to make an impact in the global music landscape, particularly with the upcoming FIFA World Cup serving as a backdrop for its initial projects.
