Reactional Music, the Stockholm-based music technology company for video games, has been awarded a €2.5 million ($2.86 million) grant by the European Innovation Council (EIC).
The company’s patented Reactional Music Engine lets players personalize in-game music and lets developers build soundtracks that react to gameplay in real time, generating music note by note without altering master recordings.
The EU body has also allocated up to €6.5 million ($7.45 million) in future equity to match incoming capital, taking the total potential EIC-backed funding to up to €9 million ($10.3 million).
Reactional announced the grant on Tuesday (June 23). The grant will fund Reactional‘s transition to large-scale commercial deployment, the company said.
Reactional says that includes scaling music delivery in games and apps, optimizing its software development kits for game engines, expanding its rights and royalty infrastructure, and establishing music as a monetization layer in the global gaming economy.
“The next frontier in gaming and interactive social worlds is deeper personalization. Music defines personal identity like nothing else, yet it has remained largely disconnected from game monetization.”
Tomas Jenneborg, Reactional Music
“The next frontier in gaming and interactive social worlds is deeper personalization. Music defines personal identity like nothing else, yet it has remained largely disconnected from game monetization,” said Tomas Jenneborg, CEO of Reactional Music.
“With Reactional, we are opening a new category where players, developers and rights holders all benefit from music playing a central part of user acquisition, personalization and interactive content.”
The grant was awarded through the EIC Accelerator, which offers blended finance, pairing a grant of below €2.5 million with an equity investment of between €0.5 million and €10 million, to startups it selects as able to create or disrupt markets.
The program has a budget of €634 million for 2026, according to the European Innovation Council.
The EIC‘s 2026 funding totals over €1.4 billion across its schemes.
The grant adds to the capital Reactional has raised previously.
Music companies have looked to gaming as a revenue source beyond streaming, with Ninja Tune among the independent labels to license catalog to Reactional.
Reactional enables music as an in-game purchase, letting players personalize their soundtrack much as they pay for character skins, with rightsholders paid when their music is used.
Founded by classical composer Jesper Nordin, Reactional has built a library of 6 million licensed tracks from more than 50 labels, including Ninja Tune, Beggars Group, Cherry Red Records, and classical music company Naxos.
Its rightsholder roster also includes Defected Records, production-music firm APM and others.
Reactional says it removes the legal, operational and technical friction around adding licensed music to games.Music Business Worldwide
Summary of Reactional Music’s Recent Developments
Reactional Music, a Stockholm-based music technology firm focused on video game soundtracks, has received a significant grant of €2.5 million (approximately $2.86 million) from the European Innovation Council (EIC). This funding is earmarked to support the company’s innovative Reactional Music Engine, which allows players to customize in-game music while also enabling developers to create dynamic soundtracks that respond in real time to gameplay. This system generates music note by note without modifying the original master recordings, enhancing the gaming experience.
In addition to the grant, the EIC has committed to providing up to €6.5 million ($7.45 million) in future equity to match any incoming capital, potentially raising the total funding available to Reactional to €9 million ($10.3 million). The announcement of the grant took place on June 23 and is intended to facilitate the company’s move towards large-scale commercial deployment.
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The funding will be utilized for various purposes, including scaling music delivery systems in games and applications, optimizing software development kits for popular game engines, enhancing their rights and royalty infrastructure, and establishing music as a new monetization layer within the global gaming economy. Tomas Jenneborg, CEO of Reactional Music, emphasizes that the future of gaming lies in deeper personalization, asserting that music plays a crucial role in defining personal identity, yet has remained largely untapped in terms of monetization within games.
The grant was awarded through the EIC Accelerator program, which is designed to support startups capable of creating significant market disruptions. The program combines grants of up to €2.5 million with equity investments ranging from €0.5 million to €10 million. The EIC has a budget of €634 million allocated for 2026, part of a larger funding initiative totaling over €1.4 billion across various schemes.
In recent years, Reactional Music has raised additional capital, including a $2.05 million Pre-Series A funding round in 2023, led by Amanotes, a mobile games publisher, and Butterfly Ventures, a Nordic venture capital firm. This new funding aligns with a growing trend among music companies seeking alternative revenue streams beyond traditional streaming, with independent labels like Ninja Tune licensing their catalogs to Reactional.
The company’s model enables music to be incorporated as an in-game purchase, allowing players to personalize their gaming experience by customizing soundtracks similarly to how they might purchase character skins. Music rights holders are compensated whenever their music is utilized within games, creating a mutually beneficial ecosystem for players, developers, and rights owners.
Founded by classical composer Jesper Nordin, Reactional Music has developed an extensive library featuring 6 million licensed tracks from over 50 labels, including notable names such as Ninja Tune, Beggars Group, Cherry Red Records, and Naxos, a classical music label. Additionally, they collaborate with various rights holders, including Defected Records and APM, a production music firm.
In December 2025, Reactional Music entered into a partnership with MusicInfra, a rights-management company, to enhance its platform’s connection with licensing infrastructure for game developers. This collaboration aims to streamline the process of adding licensed music to games, effectively removing legal and operational hurdles that developers often encounter.
Overall, Reactional Music is well-positioned to play a pioneering role in the intersection of music and gaming, creating new opportunities for personalization and monetization within the industry. The recent funding from the EIC is a significant step toward realizing this vision, and the company’s innovative technology could redefine how music is integrated into video games, enriching the user experience and benefiting all stakeholders involved.
