This week, Warner Music Group sold EMP, the German rock and metal merch retailer it acquired for $180 million in 2018, to whynow, the media and commerce company founded by Gabe Jagger.
Meanwhile, Tomas Ericsson is stepping down as CEO of digital collection society amra after more than a decade, with COO Robin Davies lined up to succeed him.
Elsewhere, Universal Music Group promoted Frank Briegmann to Chairman & CEO of Universal Music Europe, Australia, New Zealand, Canada & Deutsche Grammophon.
Also this week, Sonny Takhar was named Chairman and CEO of Warner Music UK & Ireland. He’ll report to Val Blavatnik, and will take up the role in January 2027.
Plus: Japan’s Avex increased its ownership of Brandon Silverstein’s S10 Entertainment to 85%, with an agreement to reach 100% ownership over time.
Here are some of our biggest headlines from the past few days…
1. Warner sells EMP, the merch business it acquired for $180M in 2018, to whynow, owned by Mick Jagger’s son Gabe Jagger
Warner Music Group has sold EMP, the Germany-based rock and metal merchandise retailer it acquired for USD $180 million in 2018.
The buyer is whynow, the London-headquartered media and commerce company founded by Gabe Jagger, son of Rolling Stones frontman Mick Jagger.
MBW first reported that an EMP sale was on the cards in August 2025, after Warner booked a $70 million pre-tax impairment charge on what its filings called “non-core e-tailer operations.” (MBW)
2. After more than a decade as CEO of amra, Tomas Ericsson moves to Chairman, as Robin Davies takes over as CEO
Tomas Ericsson is stepping down as CEO of amra.
The global digital collection society said on Tuesday (September 29) that Ericsson will leave the role effective January 1, 2027, after more than a decade in charge.
He will become Chairman of the Board at amra. (MBW)
3. Frank Briegmann promoted to Chairman & CEO of Universal Music Europe, Australia, New Zealand, Canada & Deutsche Grammophon
Universal Music Group has promoted Frank Briegmann to Chairman & CEO of Universal Music Europe, Australia, New Zealand, Canada & Deutsche Grammophon.
The appointment, announced on Thursday (October 1), expands the remit of Briegmann, who will continue to report to Sir Lucian Grainge, Chairman & CEO of Universal Music Group.
Briegmann was previously Chairman & CEO of Universal Music Central Europe and Deutsche Grammophon. (MBW)
4. Sonny Takhar named Chairman and CEO of Warner Music UK & Ireland
Sonny Takhar has been named Chairman and CEO of Warner Music UK & Ireland.
Takhar will take up the role in January 2027, overseeing creative direction, artist development, and strategic operations across WMG’s recorded music footprint in the UK, the world’s third-largest music market, and Ireland.
Takhar will report to Val Blavatnik, who was confirmed last week in a new position as Managing Director of Warner Music North America, UK & Corporate Development. (MBW)
5. Avex ups ownership stake in Brandon Silverstein’s S10 Entertainment, with an agreement to reach 100% over time
Japanese entertainment company Avex Inc. has increased its ownership of S10 Entertainment, the management company founded by Brandon Silverstein.
The Tokyo-listed firm has bought shares in S10 from Silverstein and his partners. The deal increases Avex’s ownership in S10 to 85%, with an agreement to reach 100% ownership over time.
Avex did not name the selling partners. Roc Nation has been a partner in S10’s management business alongside Silverstein since 2017. (MBW)
Partner message: MBW’s Weekly Round-up is supported by BMI, the global leader in performing rights management, dedicated to supporting songwriters, composers and publishers and championing the value of music. Find out more about BMI here. Music Business Worldwide
Music Business Worldwide Weekly Round-up Summary
This week in the music business, several significant developments have been reported, highlighting changes in leadership, acquisitions, and strategic moves within the industry. Here are the five key stories that emerged over the past week:
-
Warner Music Group Sells EMP: Warner Music Group has sold EMP, a German merchandise retailer specializing in rock and metal music, to whynow, a media and commerce company founded by Gabe Jagger, son of Rolling Stones frontman Mick Jagger. Warner acquired EMP for $180 million in 2018 but faced challenges, leading to a $70 million pre-tax impairment charge related to “non-core e-tailer operations.” The sale was anticipated as part of Warner’s strategy to streamline its operations and focus on its core business.
-
Tomas Ericsson Steps Down as CEO of amra: After over a decade at the helm of amra, a global digital collection society, Tomas Ericsson announced his departure as CEO, effective January 1, 2027. He will transition to the role of Chairman of the Board. Robin Davies, the current COO of amra, will succeed him as CEO. Ericsson’s leadership has been pivotal in amra’s growth and development in the digital rights management landscape.
-
Frank Briegmann Promoted at Universal Music Group: Universal Music Group has elevated Frank Briegmann to Chairman and CEO of Universal Music Europe, Australia, New Zealand, Canada, and Deutsche Grammophon. This new position expands Briegmann’s responsibilities, as he continues to report to Sir Lucian Grainge, Chairman & CEO of Universal Music Group. Previously, Briegmann held the role of Chairman & CEO of Universal Music Central Europe and Deutsche Grammophon, indicating a significant advancement in his career within the organization.
-
Sonny Takhar Appointed at Warner Music UK & Ireland: Sonny Takhar has been appointed as the Chairman and CEO of Warner Music UK & Ireland, with his official start date set for January 2027. In this role, he will oversee creative direction, artist development, and strategic operations within one of the largest music markets globally. Takhar will report to Val Blavatnik, who was recently promoted to Managing Director of Warner Music North America, UK & Corporate Development, marking a notable shift in leadership within Warner Music.
-
Avex Increases Stake in S10 Entertainment: Japanese entertainment company Avex Inc. has increased its ownership of S10 Entertainment, a management company founded by Brandon Silverstein, to 85%. The agreement includes plans for Avex to reach 100% ownership over time. The deal involved purchasing shares from Silverstein and his partners, although the specific partners were not disclosed. Roc Nation has been a notable partner in S10’s management business since 2017, indicating ongoing collaborations in the management sector.
These stories underscore the dynamic nature of the music business, characterized by strategic acquisitions, leadership changes, and evolving partnerships. The focus is increasingly on optimizing operations and enhancing market presence in a competitive landscape. As companies adapt to the changing environment, the impact of these developments will likely be felt across the industry in the upcoming months.
Conclusion: The music industry continues to experience significant shifts, as evidenced by the recent activities of major players like Warner Music Group, Universal Music Group, and Avex. As companies reposition themselves and their leadership, it will be crucial to watch how these changes influence their strategies and the broader landscape of the music business. The support from organizations like BMI highlights the ongoing commitment to nurturing the creative community and ensuring that the value of music remains recognized and rewarded.

