Triple Tigers Records has promoted Raffaella Braun to Co-President, the company announced on Tuesday (July 7).
Braun was previously Vice President, Radio Promotion at the Nashville-based country label, and will report to Founder and Managing Partner George Couri.
She succeeds Kevin Herring, who stepped down as Co-President on Monday (July 6), after more than four decades in the music industry, in what he described as his “first step toward retirement”.
Herring will remain a strategic advisor to the label, focusing on A&R and overall label strategy.
In her new role, Braun will work in tandem with Co-President Annie Ortmeier across the entire Triple Tigers roster, while maintaining a focus on radio promotion.
According to the label, Braun led the promotion team to its last 13 of a total 16 No.1 radio chart placements, for Scotty McCreery, Russell Dickerson and Ella Langley.
She brings more than 15 years of experience, having worked as a booking agent at CAA and as an event producer before moving into radio promotion.
“I’ve seen her [Raffaella] lead teams, solve problems, and think far beyond radio promotion, figuring out ways to connect an artist with a larger audience.”
George Couri, Triple Tigers Records
“I knew Raffi as an agent, and her entire time as a promotion executive,” said Couri. “I’ve seen her lead teams, solve problems, and think far beyond radio promotion, figuring out ways to connect an artist with a larger audience.”
“She is relentless, focused, and able to navigate difficult situations without ever losing her wonderful attitude. She was my immediate choice upon hearing of Kevin‘s stepping aside.”
“I am excited for her to join Annie as the two-headed juggernaut that will lead this team to even more wins.”
“I’m beyond honored for the opportunity to step into this role and continue working with the exceptional team for the good of our incredible artists and their unbounded art,” said Braun.
“Kevin Herring‘s contributions are the foundation of Triple Tigers. He has well prepared us for the road ahead, and happy he is still with us for a good while.”
“I am committed to upholding his incredible legacy and building on the strong foundation he created. I cannot wait to see what Annie, George, the team and I can produce and expound upon from here.”
“I’m beyond honored for the opportunity to step into this role and continue working with the exceptional team for the good of our incredible artists and their unbounded art.”
Raffaella Braun
Triple Tigers began handling country radio promotion for Ella Langley in 2025.
She released her album Hungover and the Riley Green duet You Look Like You Love Me in 2024.
The label is distributed by The Orchard, the independent distribution and services arm of Sony Music Entertainment.
Triple Tigers was founded in 2016 between The Orchard and Couri‘s Triple 8 Management.
The label says it has scored 16 No.1 singles on country radio and earned 33 RIAA Gold and Platinum certifications to date.
Triple Tigers says its “boutique size” allows for “deep artist support” and strategies “that major labels can’t match.”
The label’s roster also includes Shane Profitt and Ian Munsick.
Ortmeier joined from Universal Music Group Nashville, where she was SVP of Streaming Marketing.Music Business Worldwide
Triple Tigers Records has announced the promotion of Raffaella Braun to Co-President, effective July 7. Previously the Vice President of Radio Promotion at the Nashville-based country label, Braun will report directly to George Couri, the Founder and Managing Partner of the label. This promotion follows the recent departure of Kevin Herring, who served as Co-President for over 40 years in the music industry and has stepped down as part of his transition toward retirement. However, Herring will remain with the label as a strategic advisor, focusing on A&R and overall label strategy.
In her new role, Braun will collaborate with Co-President Annie Ortmeier to lead the entire Triple Tigers roster while continuing to prioritize radio promotion. Braun has a proven track record, having led the promotion team to achieve 13 out of 16 No. 1 radio chart placements for artists such as Scotty McCreery, Russell Dickerson, and Ella Langley. With more than 15 years of experience in the industry, Braun has also worked as a booking agent at CAA and as an event producer before her promotion to radio promotion.
George Couri expressed his confidence in Braun, stating that he has witnessed her leadership, problem-solving abilities, and capacity to connect artists with larger audiences. He described her as “relentless” and “focused,” capable of navigating challenges with a positive attitude. Couri noted that she was his immediate choice for the role following Herring’s decision to step aside.
Braun expressed her gratitude for the opportunity to take on this new role, emphasizing her commitment to the artists and the team at Triple Tigers. She acknowledged Herring’s significant contributions to the label, calling them the foundation of its success and expressing her eagerness to build upon that legacy. Braun stated, “I cannot wait to see what Annie, George, the team and I can produce and expound upon from here.”
Triple Tigers Records has made strides in the country music scene since its inception in 2016, marking its growth with 16 No. 1 singles on country radio and earning 33 RIAA Gold and Platinum certifications to date. The label’s boutique size allows it to provide “deep artist support” and implement strategies that larger labels may not be able to match. In addition to Braun, the label’s roster includes Shane Profitt and Ian Munsick, and it began handling country radio promotion for Ella Langley in 2025, leading to successful releases such as her album « Hungover » and the duet “You Look Like You Love Me” featuring Riley Green.
Ortmeier, who joined the label recently, previously worked at Universal Music Group Nashville as SVP of Streaming Marketing, bringing valuable experience and insights to the team. The partnership between Braun and Ortmeier is anticipated to strengthen the label’s position in the country music market and contribute to its continued success.
The promotion of Raffaella Braun marks a significant transition for Triple Tigers Records, as the company aims to uphold its momentum in the industry while navigating the challenges and opportunities that lie ahead. With experienced leadership and a dedicated team, Triple Tigers is poised to further its mission of supporting artists and fostering their creative endeavors in an ever-evolving music landscape.
